Doggie cookies, cakes –and now ice cream.
Companies, responding to dog owners looking for the latest way to pamper their pooch, are pumping out jowl-licking treats modeled after human sweets.
The Bear & The Rat is one company that makes doggie desserts, including frozen yogurt, without ingredients like soy, chocolate or artificial ingredients that make pets sick. Fortified with probiotics, which aids in digestion, flavors include Banana Peanut Barker and Bacon Peanut Barker.
Matt Meyers and his wife Meg—who came from a marketing background—founded the company, which Matt said was 20 years in the making.
“When I was young my family would always go out for cones together and our dad would get our little black poodle a small vanilla ice cream. I’ll never forget how excited she got,” Meyers told FoxNews.com. “But when we got home, what she ate wouldn’t necessarily agree with her stomach.”